Most of the money in the AI boom is being made by companies that make no AI at all. The pattern is 170 years old. Here is how to find your place in it.

The shipping container is a plain steel box. Its inventor was an impatient truck driver. The box is the reason a T-shirt from Bangladesh costs what it does.

In Melbourne, a large share of your customers read English as a second or third language. Writing for them makes your marketing better for everyone.

An ancient Indian talk to a confused village is one of the earliest arguments for checking claims yourself. It is also a good way to run marketing.

You can build a working AI tool with a prompt, a spreadsheet and a short script. Here is the exact recipe I use for client work.

Clarence Birdseye did not discover freezing in a lab. He saw it on a frozen lake in Labrador, and then asked the one question nobody else had.

I run the email for several B2B clients. Here is what actually works now, and the three habits that quietly ruin most newsletters.

The Bureau of Meteorology has declared an El Niño. Here is what that is, in plain words, and why it reaches from the Pacific to a Melbourne supermarket shelf.

A German philosopher gave the world one test for whether an action is right. Run your marketing through it and watch half your playbook fail.

Everyone says "agentic AI" and most people nod along. Here is the plain version, with one example from my own week.

For three decades an American department store sold complete homes by mail order. The pieces arrived in boxcars. It is the best lesson in bundling I know.

The International Energy Agency says data centre electricity use grew far faster than everything else last year. Here is why that matters for prices and for the next decade of energy.

The old copywriters sold with facts and a plain voice. Then marketing got clever. Now, with AI writing most of the words, the old craft is the thing that stands out.

One verse from an Indian text written long before advertising existed is the best cure I know for the anxiety of likes, opens and clicks.

The newest AI models pause and plan before they answer. That small change means the old prompting habits now get in the way.

A growing share of buying decisions now start and finish inside an AI answer. Here is what that means for a small business, and the one thing to do about it.

Decades before radio, a Hungarian inventor ran a daily news and music service over telephone wires to thousands of homes. Every streaming service today is a copy of it.

The money going into AI data centres this year is larger than most countries' economies. Here is what that spending is, where it goes, and why a small business should care.

More than two thousand years ago a Greek teacher listed the three ways to persuade a crowd. Every good ad, pitch and landing page still uses all three.