In Melbourne, a large share of your customers read English as a second or third language. Writing for them makes your marketing better for everyone.

I run the email for several B2B clients. Here is what actually works now, and the three habits that quietly ruin most newsletters.

The old copywriters sold with facts and a plain voice. Then marketing got clever. Now, with AI writing most of the words, the old craft is the thing that stands out.

A growing share of buying decisions now start and finish inside an AI answer. Here is what that means for a small business, and the one thing to do about it.