An ancient Indian talk to a confused village is one of the earliest arguments for checking claims yourself. It is also a good way to run marketing.

A German philosopher gave the world one test for whether an action is right. Run your marketing through it and watch half your playbook fail.

One verse from an Indian text written long before advertising existed is the best cure I know for the anxiety of likes, opens and clicks.

More than two thousand years ago a Greek teacher listed the three ways to persuade a crowd. Every good ad, pitch and landing page still uses all three.