I'm Shrinivas G. Most people call me Shrini.
Marketer, with a background in banking risk, analytics and supply chain. I write short essays about ideas that last.
My business Mashed Avocado A Melbourne marketing studio for B2B and B2C brands. Content, video, podcasts, websites, and data turned into reports people read. Visit mashedavocado.com →I live in Melbourne and run Mashed Avocado, my own marketing business. Before that, I spent more than 20 years in banking, consumer credit, product, pricing, supply chain and marketing. That mix taught me how a business makes money, how its sales team wins work, and how things really move from the factory to the shop shelf.
Today I help businesses tell their story clearly, and I build small AI tools that make the work faster.
Where I have worked
- GE CapitalRevolving credit, mortgages
- ANZConsumer insights, credit cards
- NABStrategy and analytics, credit cards and mortgages
- Samsung ElectronicsCommercial management
- BrightstarProduct development
- Dentsu Aegis NetworkCommercial business partner
Four chapters so far
Where it started
Quality and analytics for global banks, then consumer finance: personal loans, mortgages, credit cards and retail finance. I led strategy and analytics teams in personal banking, and helped reduce bad debts and grow revenue.
Building what people buy
Head of product for insurance, financial services and device protection, sold through mobile networks and large retailers. Then pricing for a major energy company: the models behind discounts and new products.
Close to the deal
Sales lead for a global electronics brand on a national telco account: forecasts, stock plans, orders and rebates, working with the retailer's supply chain team. The work won an award for revenue growth.
Mashed Avocado
Brands built from the start, websites, email journeys, campaigns on every major channel, and sales decks and tenders for B2B teams.
Education: a master's in engineering (quality management), a graduate diploma in information systems and a degree in computer science.
What I do now
At Mashed Avocado I work with businesses of many kinds, from finance and technology to retail and services. Some come to me to build their digital side from scratch. Others want help to run it every week: email, content, reels, podcasts and sales support. Some need a new website, the words to go on it, and a clear way to talk about what they do.
- Websites
- Marketing emails
- Reels and films
- Articles and case studies
- Research and reports
- Podcasts
- Brochures and presentations
- AI voice assistants
How I work
I plan the work, make most of it myself, and check every piece. I build my own AI tools on top of AI models from companies like Anthropic, Google and ElevenLabs, shaped to each business. One tool researches, one drafts, and one checks every piece against the house rules: brand style, approved wording, and every figure against its source. A human, me, has the final say.
Why I write here
This site is where I think out loud. I write about five things: AI, marketing, philosophy, history and the economy. They look like five different subjects. To me they are one subject: how people decide, and how ideas travel.
Every essay tries to leave you with one thought: I did not know that.
How these essays are made
I use AI tools to help with research and to create the artwork. The ideas, the opinions, the review and the final edit are mine.
Say hello
- LinkedInlinkedin.com/in/shrinivasg
- My businessmashedavocado.com